01 / About me
I build the systemsbehind modernoperations.
I’m Julius Dela Peña, an AI Automation Specialist and No-Code/Low-Code Solutions Builder. I design connected workflows, integrate business systems, and build practical digital tools that help teams operate more efficiently.
- AI Automation
- CRM & Operations
- Workflow Systems
- 15Projects
- 40+Automation builds
- 21Tools & platforms
02 / Professional experience
My professional journey.
A career built on operations, customer experience and technology, from technical support to building automation systems and business tools.
2026Current
AI Automation BuilderFreelance
Build automation systems for CRM, lead handling and business operations.
2026
GoHighLevel Automation & CRM ExpertInsurance
Built insurance funnels with automated SMS and email sequences for quote requests and lead follow-up, pipelines for lead qualification, policy tracking and renewal reminders, plus appointment scheduling, reactivation campaigns and performance tracking.
2025
GoHighLevel Automation & ATS SpecialistIndependent Contractor
Automated GoHighLevel workflows (funnels, triggers, SMS and email) for lead capture and conversion, built ATS pipelines with tagging, conditional logic and automatic routing for applicant screening, and set up CRM follow-ups, round-robin distribution and pipeline tracking.
2025
GoHighLevel Specialist & Funnel BuilderMarketing Agency
Built automated funnels, workflows and campaigns for lead generation, CRM pipelines with tagging, segmentation and conditional logic, and follow-ups, booking systems and reporting dashboards.
2022 – 2023
Media BuyerFamilyFirstLife
Managed Meta advertising campaigns: audience targeting, performance monitoring and optimisation.
2020 – 2022
Retention SpecialistTelus
Worked in retention and sales operations; led a sales team and contributed to a reported 30% revenue improvement.
2013 – 2018
Technical SupportPanasiatic
Telecom technical troubleshooting and customer support: diagnosing technical issues, investigating system problems and resolving customer concerns.
03 / Featured work
Selected production work.
Real systems built for real operations: estimating, reporting and client onboarding.
View all work
04 / Expertise
The systems I build.
AI Automation & Agents
Practical AI workflows for real business operations.
CRM & Lead Management
Structured pipelines, follow-ups and routing for every lead.
Workflow Automation
Process automation across the tools a team already uses.
Dashboards & Interfaces
Clear, actionable views for operations and reporting.
Systems Integration
Connecting data, tools and business platforms.
Business Process Automation
Turning manual work into reliable, repeatable systems.
05 / Tools & platforms
The platforms I work with.
AI
- OpenAI
- Claude
- Gemini
- OpenRouter
Automation
- n8n
- Make
- Zapier
CRM & Business Systems
- GoHighLevel
- HubSpot
- Apollo
Data & Backend
- Supabase
- APIs
- Webhooks
Development & Deployment
- Next.js
- TypeScript
- Vercel
- Netlify
- GitHub
Business Integrations
- Xero
- Wunderbuild
- SharePoint
- Azure Document Intelligence
06 / My process
From process to working system.
- 01
Discover
Understand business operations, goals, constraints and workflow problems.
- 02
Architect
Define the system structure, data movement, integrations and decision points.
- 03
Integrate
Connect the required platforms, APIs and business tools.
- 04
Build
Develop workflows, AI-assisted components and interfaces.
- 05
Validate
Test functionality, error handling and approval requirements.
- 06
Refine
Improve reliability and performance based on actual usage.
Contact
Have a workflow,platform oroperationalprocess thatneeds simplifying?Let’s talk.
Available for new projects
Tell me about the operation, the systems involved and where the work gets stuck. A short call is usually enough to see whether I can help.